More and more we become aware of the importance of sustainability. During shopping, during showering at home, and, during traveling. Sustainability is therefore a top priority at Booking.com.

European consumers increasingly value the extent to which brands are committed to sustainability, according to a recent Forrester survey. With the raising energy prices, the costs we have are now also a motivation to live more sustainably at home. And because of the pandemic, responsible travel has been in the spotlight even more.

The journey to a sustainable future

Holidays, travel, city trips, and weekends away, for up 83% of global travelers think sustainable travel is vital, with 61% saying the pandemic has made them want to travel more sustainably in the future. This is according to research from Booking.com containing insights gathered from more than 29,000 travelers across 30 countries.

This shift we’re noticing is because of the influence of the news. Which also influences the way we book our stays nowadays. Booking.com decided to make it easier for you sustainable travelers. They launched a Travel Sustainable badge! Which you can also use to filter your results while looking for a stay. More than 100,000 accommodations worldwide are already recognized for their efforts in the field of sustainability with this badge.

Are you also planning to book a stay in Travel Sustainable accommodation this year? As mentioned before, you can now easily filter your stays via Booking.com with the Travel Sustainable badge. When you pick one out of the results, you can also even have a closer look at what this accommodation is doing for the environment. Each hotel takes some serious measures which are lined up for you on the Booking.com accommodation page underneath the ‘Travel Sustainable property’ heading in diverse categories from food waste to recycling and local support to double glass. 

Waking up with a smile on your face

We’re all looking forward to that next holiday or big travel, and how nice would it be to pack your bags knowing you’re going to stay somewhere with a good heart for sustainability? Maybe this is not you, but feelings aside, this way of traveling is also hot and happening. Luckily, we look up to those who do good.

“With the increased pressure on our natural resources and the undeniable impact our way of life has on the environment, we are 100% committed to leading the industry in charting a more conscious and responsible course for the future of travel. We have ambitious goals, but together with our partners across the industry and the passion of our innovative employees, we can continue to make it easier for everyone to experience the world in a more conscious and responsible way. We believe that travel is and should remain a powerful contribution to good. It provides cultural understanding, enhances socio-economic opportunities for countless communities and has the potential to help rejuvenate and protect our planet for the long term.”

Glenn Fogel, CEO of Booking.com